[personal profile] creative_way

 

In response to my past blog on advertising, in one of the comments someone raised an interesting question stating “Is it ethical to try to control people's behavior through advertising?" The key word is "try", in order for companies to promote their product they must make consumers aware that the product exists. The goal of the company is to introduce the item through advertising, and in turn generate sales; this is a common business tactic, especially when the Ad is geared to specific markets. Advertising allows consumers to have an actual visual of the product, and therefore encourages the consumer to purchase it. Each consumer has full control of their buying habits, if they like what they see and feel as though it has a hedonic value, or a utilitarian value then the consumer may be inclined to purchase the item. I am sure that we have seen commercials, billboards, etc. that are convincing and we like the concept of the product, however we choose not to purchase it. Everyone responds differently to advertisements, and in my opinion the company can only persuade which isn’t necessarily controlling a person’s behavior.   


This account has disabled anonymous posting.
If you don't have an account you can create one now.
HTML doesn't work in the subject.
More info about formatting

Profile

the_scope

November 2012

S M T W T F S
    123
45 678 910
1112131415 1617
1819202122 2324
2526 27282930 

Style Credit

Expand Cut Tags

No cut tags
Page generated Jun. 11th, 2025 08:03 pm
Powered by Dreamwidth Studios