Diversity plays a major role in today’s culture, ranging anywhere from dance, music, clothing, trends, food and religion. A lot of Consumer behavior is influenced by diversity, have you ever wonder how a certain style became popular, or why certain regions have a higher percentage of religion being practiced. Many people have migrated from different parts of the world and continue to carry out their cultures and beliefs, while in turn introducing them to others.  Many styles of dance and clothing have derived from generation microcultures as well as internationally. Some consumers are drawn to things that are not particularly from their culture; however they incorporate their own ideas and make it their own. For instance if your walking down the street and see an outfit on someone else, you might not replicate it, but you might take certain aspects of it and create your own individual style. Music artist are known for doing this as well, an artist may incorporate music from another culture, in efforts to be different and make the song more interesting. Overall we collect a lot of our ideas from each other, create new trends, and learn from each other because the power of diversity compels us to do so.

Jay Z made a song with Panjabi MC


 

Have you ever thought about how companies manage to sell certain products, items, or services that are currently popular, to past generations?  One of the ways companies succeed in doing so is by examining the generation microculture.  Each generation microculture consists of a group of people that grew up during the same time period and often have similar preferences, which causes their buying decisions to vary. The “Greatest Generation” represents people who were born before 1946, “Baby Boomers” were born between 1946 and 1965, “Generation X” were born between 1966 and 1980, and The “MIllennials” were born between 1981 and 1995. Taking these micro generations into consideration, companies try to personalize advertisements to each cohort in order to appeal to consumers. For example if a company were trying to grasp the attention of an older generation, and were selling electronics, they might use music, clothing or anything that can cause the consumer to reminisce, but still focus on the product or item that is being advertised. Knowing what attracts people of different generations is another fantastic tactic that companies use in order to sell, increase versatility, and maintain popularity. Some commercials that use this strategy to appeal to consumers are Jackson Hewitt, and Dell.

Here are some examples:
Jackson Hewitt used a 90s hit


Dell


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