Subliminal Advertising

Subliminal advertisements contain messages that consumers are unaware of. Messages that are flashed across a television or movie screen for 1/2000 second are deemed as subliminal messaging, as well as hidden images in Ads. Since the messages are not immediately perceived by the individual, research psychologist, have discovered that subliminal messages does not positively or negatively influence consumer behavior.  During the 1950s subliminal messages were displayed in advertisements as a way to “persuade” consumers, however in 1974 the U.S Federal Communication Commission banned subliminal messaging.