Nov. 25th, 2012


Diversity plays a major role in today’s culture, ranging anywhere from dance, music, clothing, trends, food and religion. A lot of Consumer behavior is influenced by diversity, have you ever wonder how a certain style became popular, or why certain regions have a higher percentage of religion being practiced. Many people have migrated from different parts of the world and continue to carry out their cultures and beliefs, while in turn introducing them to others.  Many styles of dance and clothing have derived from generation microcultures as well as internationally. Some consumers are drawn to things that are not particularly from their culture; however they incorporate their own ideas and make it their own. For instance if your walking down the street and see an outfit on someone else, you might not replicate it, but you might take certain aspects of it and create your own individual style. Music artist are known for doing this as well, an artist may incorporate music from another culture, in efforts to be different and make the song more interesting. Overall we collect a lot of our ideas from each other, create new trends, and learn from each other because the power of diversity compels us to do so.

Jay Z made a song with Panjabi MC


 

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