creative_way | Gender Segments (Reply)

Marketers are interested in what attracts males and females to certain products or services, this is important because it can aid in how companies appeal to consumers. As we all know there are certain products and services that are specifically geared to females as well as males, however there are certain products, and services that appeal to both genders. In order to sale products that are of interest to both males and females, marketers aim to make products available in places where either gender frequently shops. Another way companies aim to cater to both male and females is by modifying their product or service, for instance Nike makes masculine and feminine sneakers and sportswear. Another example is electronics; many companies give the option of colors ranging from feminine to masculine or neutral, which again aims to cater to both females and males. Companies also realize that men and women make buying decisions differently; some men might decide to purchase an item without being conscious of the price where as women might prefer to purchase the item if it is affordable. Many companies choose to target one specific gender; some companies prefer to expand their market to satisfy both genders, in efforts to generate more sales.

Dell makes laptops in a variety of colors