Prime Time

[creative_way]

Priming can be introduced visually or verbally, it is the idea that an individual’s mind can trigger thoughts that are related to a previous stimulus. This theory involves cognitive psychology, and is often used in the media as a way for the company to attract and position itself with their target market. As a result priming can have an impact on the decisions and actions of the target market. Many companies may use this strategy to generate sales, and appeal to consumers.

Types of Priming:
• Conceptual priming
• Perceptual priming
• Semantic priming
• Masked priming
• Repetitive priming
• Non-associative priming
• Reverse priming

For more information on priming please visit: http://changingminds.org/explanations/theories/priming.htm