Advertising

[creative_way]

 

Many companies strive to attract consumers by advertising, which involves persuading an audience or a target market by communicating through Billboards, Magazines, Newspapers, and text messages etc. The goal of the company is to motivate consumer behavior, and subsequently sell their product. A vast majority of companies choose to use the technique of branding, one example of branding is a green reptile with an Australian accent, the first thing that should come to mind is Geico car insurance, or when we hear the name Allstate we can associate that with car insurance as well. Companies may also try to increase sales by offering a reward in return for example “buy-one-get-one-free" or a “ points system card” that allows the customer to receive a reward towards their next purchase, these are prime examples of Discriminative Stimuli. While many companies strive to promote their products through advertising, there are some companies that strive to shape attitudes and behaviors through Fear Appeals, for example public service announcements for cigarettes.

Here are some advertisements that focus on Branding and Fear Appeals:

Branding:

www.youtube.com/watch

www.youtube.com/watch

Fear Appeal:

www.youtube.com/watch

Comments

[ledwar19]

I recognize too that advertising companies use specific tools to catch the consumer's eye so that they may stand-out among their competitors and in the market as a whole, for example, the Afflac Duck, the Energizer Bunny for Energizer batteries, etc. I believe that most consumers whether they know it or not can immediately recognize certain brands based on this sort of advertising and that is exactly what the companies are going for in the first place.